Hello!
I am a Sr. UX/UI Designer with 15+ years of experience leading international teams through complex enterprise innovation and modernization initiatives. I design with a clear purpose: to align teams to create meaningful human experiences that drive business value. My background spans visual design, communication, and design management, and my approach is inherently human-centered and holistic.
Welcome to my space. I am happy to share examples of my work.
Case Studies
AI prototyping to facilitate ideation and accelerate the feedback loop for a self-service logic building tool for a Clinical Trial Management System
Conditional Logic Builder | JCHR
Continuous research, systems thinking, UX strategy, product roadmap for 5 interconnected applications, complex workflows, and multiple user types
Enterprise UX/UI Design | UPS
Design for connectivity of information, increased visibility, data accuracy and workflow efficiency throughout a suite of five enterprise applications
Design to Unlock Business & User Value
UX research, product design, data analysis and data visualizations for a customer facing Global Logistics & Distribution Business Intelligence Portal
Storytelling with Data | UPS
Transformed a robust, information-heavy, pen-and-parer process into a simple digital experience for mobile.
UX/UI Design for Mobile | UPS
Designed and facilitated a Design Thinking workshop that demonstrated the benefits of a human-centered and collaborative approach to product design
Design Thinking Workshop | UPS
Led a cross-functional team through collaborative exercises to co-create a cohesive message and marketing copy for the Global Logistics & Distribution Business Intelligence Portal
Content Creation & UX Design | UPS
More case studies at https://www.behance.net/marinapetrova