About me

As a designer with more than 15 years of experience in UX, UI, and graphic design, I employ user-centered and creative problem-solving techniques to help teams create meaningful products and user experiences. I am an avid user advocate, and I think holistically to align user needs with business objectives. I bring empathy, passion, commitment, and industry knowledge to my teams and projects.

What I Bring

UX/ UI Design

  • Comprehensive UX/ UI design from research to synthesis, concept definition, prototyping and testing

  • Changing the understanding of UX design as much more than screen design

  • UX design for web and mobile experiences

  • UX design for enterprise solutions and systems of applications

  • Following the industry’s best practices

UX Research

  • User and stakeholder interview design and execution

  • Gathering users’ and stakeholders’ feedback

  • Observation and shadowing

UX Strategy

  • Big picture thinking - long term and holistically

  • Aligning the business goals with the users’ needs

  • Help teams define a vision and devise a path to the future

Visual Design

  • Strong understanding of visual communication and design (hierarchy, typography, brand communication, logo and icon design, illustration)

  • Consistency across applications and communication channels

Collaboration and Team Work

  • Collaboration with stakeholders and users to define vision and requirements

  • Ensuring teams are up to speed with user research and business goals

  • Using Design Thinking and creative problem solving techniques

  • Design team leadership

  • Mentorship

Business Thinking

  • Aligning with business objectives

  • Preparing design pitches and proposals

Content Strategy

  • Background in journalism and mass communication

  • Experience writing copy for the web

Passionate for

  • Design for positive change, understanding and connection

  • Solving user problems

  • Creative problem solving

  • Learning